Identity: Vitamin Cottage, Take 1

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Identity: Vitamin Cottage, Take 1 (cont'd)

Original logo This natural grocer’s logo was complex, costly to reproduce, and wasn’t memorable reproduced in a black and white format.
Redesign Clean lines, basic fonts, and an identifiable image make up this simple yet purposeful new logo. Click here to see the new logo used in a brochure makeover.
Options Keeping a cottage image was important to connect with the company’s name, but designer Ashley Haffner felt a generic house image might be misinterpreted, so she placed a vitamin in lieu of the door.
Fonts Basic fonts CG Omega and Verdana easily lend themselves to a variety of applications.
Colors Bright, modern hues used sparingly call attention to the logo. These colors also reflect the products offered by the store.

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