This natural grocer’s logo was complex, costly to reproduce,
and wasn’t memorable reproduced in a black and white format.
Clean lines, basic fonts, and an identifiable
image make up this simple yet purposeful
new logo. Click here to see the new logo used in a brochure makeover.
Keeping a cottage image was important
to connect with the company’s name,
but designer Ashley Haffner felt a generic
house image might be misinterpreted, so she placed a vitamin in
lieu of the door.
Basic fonts CG Omega
and Verdana easily
lend themselves to a
variety of applications.
Bright, modern hues
used sparingly call
attention to the logo.
These colors also
reflect the products
offered by the store.