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Makeovers
Identity: Sweetwater County Events (cont'd)
Muddied original
“When reproducedat a smaller size, it tends to look more like a blob,” says Sweetwater marketing director Chad Banks of the current logo.
Clear redesign
DG creative director Michael Ulrich’s redesign is a strong balance between the older version with the mountain and the new direction using icons.
Early options
Discarded variations included mountains or iconic event images—Ulrich’s redesign successfully applies both.
Fonts
Ulrich paired a serif font, Egyptian MT Extended, with legible sans serif News Gothic MT Bold. Both were chosen for their clear reproduction at all sizes.
Colors
A soft, chocolate brown from the original logo is partnered with gray in the fi nal design. Going to only two colors will save the complex money.
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Avaya Article: Developing Speech Grammars that Rock, Part 2: Grammar Tuning
Microsoft Partner Portal: Hyper-V Vaults Microsoft into Virtualization Race
Small Business Solution Exchange: The Pros and Cons of Outsourcing Enterprise Emails
Avaya Article: JSR 289: SIP Servlet 1.1 Provides Significant Benefits for SIP Application Developers
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Internet.com eBook: Real Life Rails
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