Identity: Riverside Unified School District

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Identity: Riverside Unified School District (cont'd)

Original concerns Far from simple, RUSD’s current logo has several indistinguishable elements and doesn’t readily convey its purpose.
New version Designer Mandy Barrett focused on two visual elements: a student and an orange tree, which the area is known for. Symbolically, the student and tree both reach high to reflect the new tagline.
Options Other ideas combine apples and oranges to represent RUSD’s diverse community, and a star signifying educational merit.
Fonts Sans serifs Myriad Bold and Lucida Handwriting illustrate the styles of handwriting learned in school.
Colors Barrett chose orange and green for their easy connection to the local groves.

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