Identity: Riverside Unified School District (cont'd)
Original concerns
Far from simple,
RUSD’s current logo
has several indistinguishable
elements
and doesn’t readily
convey its purpose.
New version
Designer Mandy
Barrett focused on
two visual elements:
a student and an
orange tree, which
the area is known
for. Symbolically, the
student and tree both
reach high to reflect
the new tagline.
Options
Other ideas combine
apples and oranges
to represent RUSD’s
diverse community,
and a star signifying
educational merit.
Fonts
Sans serifs Myriad
Bold and Lucida
Handwriting illustrate
the styles of handwriting
learned in school.
Colors
Barrett chose orange
and green for their
easy connection to
the local groves.
