Announcement: Music at Noon

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Announcement: Music at Noon (cont'd)

Original piece This collection of promotional pieces is attractive but lacks the “wow” factor that makes people want to take a closer look.
Photography Images of musical instruments from liquidlibrary are used as accent points in each piece.
Fonts Designer Mandy Barrett used Copperplate 33bc for the headlines and Tahoma Regular for body copy. “I liked the look of serif and sans serif fonts competing for dominance at the top,” she says.
Colors A trendier palette works well for both the typefaces and images selected. The light blue accents the darker hues nicely. Paper suggestions The Carnival line (Smart Papers) offers various finishes and weights, and will provide additional cohesion to the group.
Two-color option Quality design needn’t be sacrificed to accommodate a small budget. These other two-color options provide plenty of visual stimulation. Postcards/Poster All materials are printed in-house, so budget restrictions must be considered. Each item features a basic, yet attractive two-color format. To limit costs Barrett also suggests using light-weight gloss stock for the posters.
Booklet/Unity The booklet’s cover mirrors the poster and postcard, creating a sense of unity among each of the series’ promotional pieces. The new layouts bal-ance text and images in each spread.