Original piece
This collection of
promotional pieces is
attractive but lacks
the “wow” factor that
makes people want to
take a closer look.
Photography
Images of musical
instruments from liquidlibrary
are used
as accent points in
each piece.
Fonts
Designer Mandy
Barrett used Copperplate
33bc for the
headlines and Tahoma
Regular for body
copy. “I liked the look
of serif and sans serif
fonts competing for
dominance at the
top,” she says.
Colors
A trendier palette
works well for both
the typefaces and
images selected. The
light blue accents the
darker hues nicely.
Paper suggestions
The Carnival line
(Smart Papers) offers
various finishes and
weights, and will provide
additional cohesion
to the group.
Two-color option
Quality design needn’t be sacrificed to accommodate a small budget. These other two-color options provide plenty of visual stimulation.
Postcards/Poster
All materials are printed in-house, so budget restrictions must be considered. Each item features a basic, yet attractive two-color format. To limit costs Barrett also suggests using light-weight gloss stock for the posters.
Booklet/Unity
The booklet’s cover mirrors the poster and postcard, creating a sense of unity among each of the series’ promotional pieces. The new layouts bal-ance text and images in each spread.
