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Brochure: Vitamin Cottage, Take 2 (cont'd)
Original nameplate
Neither Vitamin Cottage’s name nor its logo appears in the lead section of the original brochure. Its identity is lost among text blocks.
Photography
Colorful close-ups of fresh vegetables and other products help readers immediately see what Vitamin Cottage offers. Images are from liquidlibrary and Creatas.
Fonts
To maintain branding, designer Ashley Haffner incorporated the same fonts as her Vitamin Cottage logo redesign.
Colors
Using blocks of color from the revised logo, Haffner selected green and blue, adding orange to give the headers “a little pop of color,” she says.

Paper suggestion
Benefit recycled (35– 100 percent postconsumer waste) white 70-lb. text from Smart Papers.
Newsletter format
Haffner says a newsletter format will allow room for additional product and company information. The piece can either be stuffed in an envelope or retooled to function as a self-mailer.
Short blurbs
To help pique reader interest, Haffner included brief “teaser” information about the store’s products.

Color blocks
This color scheme matches the new logo and directs readers’ eyes toward spe cific areas of information.

Added interest
Haffner noticed that Vitamin Cottage includes lots of fun recipes on its website—she suggests doing the same in the newsletter to appeal to readers.
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