|
|
Create a halftone border in Photoshop.
|
|
Add a halftone drop shadow using Photoshop.
|
|
|
Newsletter: MMWEC (cont'd) |
|
Original
The current newsletter
doesn’t grab readers’
attention and lacks
graphic elements and
color to break up the
large amounts of text. |  |
Photography
To add interest and
save money, designer
Sueann Hoppock suggests
using photos
from a single collection,
Creatas’ Universal
Connectors. Image
22257032 |  |
Fonts
Hoppock chose a tall,
contemporary font,
Newport Classic SG,
for the title. It was
reversed out of a
black box to really
pop off the page.
Color
Fresher, more vibrant
Pantone 382 U was
picked to contrast well
with black. To give the
illusion of more color,
MMWEC should use
varying screens of
green. Bleeds should
be avoided to hold
down costs. |  |
Template
“A large quantity of
two-color shells with
information that is
consistent on each
newsletter can be
printed ahead of
time,” offers Hoppock.
“It’ll save money and
is a good solution for
MMWEC with no inhouse
designer.” |  |
Nameplate
The newsletter’s subhead,
Public Power
News, became the
new title. To bring in
a fun element, power
cords were added to
the nameplate and
within the body text. |  |
Layout
Hoppock kept the
three-column grid of
the original design,
but added vitality with
power cord graphics
and boxes of color
that reinforce the
cover page.
Visual interest
The designer modified the second cord
by duplicating and
fl ipping it horizontally
so that there are two
ends of the connected
cords. It’s placed at
the page bottom and
inside pages for continuity
and interest.
Graphs/Charts
Hoppock notes, “The
original newsletter has
a very straightforward
graph that I feel lacks
interest. Making a simple
bar chart like this
is an easy way to liven
up stale statistics.” |  |
|
|
|
|
|
|
|
