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Create a halftone border in Photoshop.
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Add a halftone drop shadow using Photoshop.
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Brochure: N.J. Casino Control Commission (cont'd) |
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Original version
“This brochure needs
some images to add
excitement,” says DG’s
Mary Brophy of the
current look. |  |
Images
Torn between going
four color or black
and white, Brophy
opted for the commission
to buy strong
images rather than
pay for more color
in the brochure. The
images she used are
low cost and royalty
free, available at
LiquidLibrary and Creatas. |  |
Fonts
The designer chose
clean, contemporary,
sans serif Frutiger for
all the copy.
Paper suggestion
The black-and-white
photography will
print well on Domtar
Solutions super
smooth 80-lb cover
in Carrera White. |  |
Cover
The square motif
Brophy implemented
on the cover is carried
throughout to lend
cohesion to the brochure.
Information can
be supplied within the
boxes in screenedback
or reversed-out
type for variation.
|  |
Images
“I used photos rather
than artwork,” says
Brophy. “Although
these images were
initially color, I easily
converted them to
grayscale and pumped
up the contrast to
achieve a stronger
look on white stock.”
Pull quotes
To maintain white
space and readability,
Brophy used pull
quotes sparingly.
|  |
Gatefold
The commission’s
budget allows for any
type of fold, so the
original brochure’s trifold
was modified with
a third, smaller panel. |  |
Checklist
The third panel is perforated,
allowing users
to tear out the checklist
and keep it on
hand. “Checklists are
great,” says Brophy.
“However, if I don’t
have a list in hand
when I need it, I forget
what’s listed.” She
recommends placing
important phone numbers
on the back of
the checklist.
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