Newsletter: FSU Department of Oceanography

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Newsletter: FSU Department of Oceanography (cont'd)

Original concerns Designer Ronda Schierenbeck thinks the school’s color, red, doesn’t suit an oceanography department’s newsletter, and the original design lacked visual interest. She decided to use a nautical theme throughout, beginning with the nameplate.
Fonts Futura Light and Bold along with ITC Galliard Roman and Bold are good choices for the newsletter. They work well together and are highly legible. Colors Schierenbeck created interest with a marine blue (Pantone 3145) for the nameplate and for ocean-themed images. She used black for text and photos of students, faculty, and alumni.
Imagery The designer uses a rolling wave that rounds over the O in Oceanography for the new nameplate. The image is strong and reinforces the newsletter’s message. FSU can easily add more blue marine images and keep their budget low, something the red of the original design wouldn’t allow. Color bars Blue bars highlight information and help define individual sections and changes within the newsletter. Captions Printed in blue, the captions now draw the readers’ attention and add visual interest. Some headlines are blue, while others are reversed out of the blue wave image.