Newsletter: FSU Department of Oceanography (cont'd)
Original concerns
Designer Ronda
Schierenbeck thinks
the school’s color, red,
doesn’t suit an oceanography
department’s
newsletter, and the
original design lacked
visual interest. She
decided to use a nautical
theme throughout,
beginning with
the nameplate.
Fonts
Futura Light and Bold
along with ITC Galliard
Roman and Bold are
good choices for the
newsletter. They work
well together and are
highly legible.
Colors
Schierenbeck created
interest with a marine
blue (Pantone 3145)
for the nameplate and
for ocean-themed
images. She used
black for text and
photos of students,
faculty, and alumni.
Imagery
The designer uses
a rolling wave that
rounds over the O in
Oceanography for the
new nameplate. The
image is strong and
reinforces the newsletter’s
message. FSU
can easily add more
blue marine images
and keep their budget
low, something
the red of the original
design wouldn’t allow.
Color bars
Blue bars highlight
information and help
define individual sections
and changes
within the newsletter.
Captions
Printed in blue, the
captions now draw the
readers’ attention and
add visual interest.
Some headlines are
blue, while others are
reversed out of the
blue wave image.
