Designer: Deb Reynolds
Many businesses struggle with limitations
in their print materials, but
this doesn’t necessarily have to be a
bad thing. Denise Webber, marketing
assistant for communications
provider Western Iowa Networks (WIN), adopted
the current design of WIN’s newsletter when she
started working with the company. “I’ve already
cleaned up the headers a bit,” she notes, “but the
overall design is still too busy.”
Sometimes limitations force you to find inventive
solutions. According to Webber, WIN designers
needed to keep the three-column, one-color (Pantone
Uncoated Reflex Blue) layout. DG designer Deb
Reynolds made these restrictions work to her benefit.
“The idea is to keep it professional and informative,”
says Reynolds, “but not dull.”
Reynolds began her redesign by creating a more
solid feel to the cover page. “There are too many
pieces of information floating around, some too small
to get noticed,” she says. She gave the nameplate the
solid Reflex Blue color to grab attention and relieve
the heavy copy. The designer also decided that two
stories for the cover page is plenty—the two cover
lines at the top of the original were running together.
She took one article out, and made a blue-screened
box in varying shades to separate the bottom story
from the top.
The table of contents and contact information
are barely visible at the bottom of the cover page, so
Reynolds moved them to the right side of the page
and used larger typefaces—Aviator Light, Arial, and
Arial Condensed Bold. “It’s more organized now,”
she notes. “Before it had a scattered appearance.”
Reynolds chose to use icons throughout the
newsletter because they work well with the headers.
She maintained the photos from the original piece,
but cropped in on them to add interest and make
better use of the space dedicated for imagery.