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Create a halftone border in Photoshop.
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Add a halftone drop shadow using Photoshop.
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Newsletter: Western Iowa Networks (cont'd) |
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Original design
DG designer Deb
Reynolds feels WIN’s
current newsletter
looks “scattered,” and
the table of contents
and contact info is
hidden at the bottom.
She also notes that
the copy on the cover
page runs together,
and images throughout
the piece aren’t
cropped, wasting
good real estate. |  |
Icons
Business communications
icons work well
with Reynolds’ redesign
and add interest
to a newsletter that
has many limitations.
This particular
art includes several
pieces, adhering to
budget restrictions.
Image 036V0210DC.
|  |
Typefaces
Reynolds chose
Aviator Light for the
masthead and headers,
Arial MT for copy,
and Arial Condensed
Bold for story titles. |  |
Masthead
The original masthead
is a little busy with
images of cell phones
and keyboards, black,
white, and blue coloring,
and a triangle icon
for a logo. Reynolds
cleaned it up substantially
and made it visually
arresting by using
a communications
tower logo and making
better use of the
Reflex Blue.
Organization
To make the newsletter
look less scattered,
Reynolds gave it a
stronger organization.
She took out one
article on the front
page, created a clear
division between the
two remaining stories,
and gave the table of
contents and contact
info more emphasis. |  |
Headers
Each section now has
a header with accompanying
icon and line
graphic to grab readers’
attention, as well
as notify them of the
change in topics.
Photos
Although Reynolds
likes the photographs
WIN is currently using,
she suggests cropping
them to add interest. |  |
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