Newsletter: Virginia Association of Museums

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Newsletter: Virginia Association of Museums (cont'd)

Original nameplate Input from VAM members suggests that its newsletter lacks graphic appeal and needs an updated, professional look. Color Barrett suggests switching to a bright green color, as the original is too dark and tends to blend in with the black. VAM’s budget allows only for white paper with black and green ink.
Fonts Designer Mandy Barrett selected Arial for the cover and nameplate because it offers many variations. She prefers a readable serif such as Adobe Garamond for copy since the newsletter relies heavily on it.
New nameplate “I tried to make it look like a magazine that might catch your eye on the newsstand,” says Barrett. Personal images Using images of people on the cover draws readers in. The original cover image is too dark and doesn’t easily attract attention. Tip: When dealing with images of people, never use a green or blue halftone. The result? People tend to look like aliens.
Additional focus Black is a bold change from the original, and green lends unique focus to quotes.
Image tweaking Instead of using the whole image, crop in and enlarge it. “This is a museum organization, so they should be able to get some great photography,” suggests Barrett. Sidebars “You don’t always have to fade your color back,” says the designer. “Think reverse and make the type white so you have an extra punch of color when your options are limited.”