Newsletter: Baptist Life

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Newsletter: Baptist Life (cont'd)

Original nameplate DG ‘s Luu Mai feels Baptist Life needs to be refreshed and reorganized, with a more distinct identity. His redesign includes a new logo using a lowcost illustration of a cross and lilies.
Fonts Gill Sans Regular and Bold were chosen for their legibility, and they were balanced with the attractive Palace Script MT.
Colors To provide continuity throughout the piece, Mai chose colors from the cross logo for the masthead—a warm brown for the word Life, and a cooler green for the subtitle.
Logo “A strong identifier like the cross graphic works well to define the newsletter’s image,” says Mai. Image 043C01014PM. Two-column The original fourcolumn layout required the reader to constantly move up and down the page, but the new twocolumn format takes less energy to read. Gradient A photo with a gradient was added to the bottom of the cover page and continues within for cohesion. Mai suggests switching the images seasonally to add interest.
Sidebars Important information that needs to be highlighted can be included in the sidebars. The additional color will draw the reader’s eyes. Pull quotes To help break up long pieces of text, quotes can be pulled and printed with a larger font to stand out.