Original nameplate DG ‘s Luu Mai feels Baptist Life needs to
be refreshed and reorganized,
with a more
distinct identity. His
redesign includes a
new logo using a lowcost
illustration of a
cross and lilies.
Fonts
Gill Sans Regular and
Bold were chosen for
their legibility, and
they were balanced
with the attractive
Palace Script MT.
Colors
To provide continuity
throughout the piece,
Mai chose colors from
the cross logo for the
masthead—a warm
brown for the word
Life, and a cooler
green for the subtitle.
Logo
“A strong identifier
like the cross graphic
works well to define
the newsletter’s
image,” says Mai.
Image 043C01014PM.
Two-column
The original fourcolumn
layout required
the reader to
constantly move up
and down the page,
but the new twocolumn
format takes
less energy to read.
Gradient
A photo with a gradient
was added to the
bottom of the cover
page and continues
within for cohesion.
Mai suggests switching
the images seasonally
to add interest.
Sidebars
Important information
that needs to be
highlighted can be
included in the sidebars.
The additional
color will draw the
reader’s eyes.
Pull quotes
To help break up long
pieces of text, quotes
can be pulled and
printed with a larger
font to stand out.
