Original
Designer Mandy Barrett
noted two problems
on first glance
at Club Getaway’s
site—it’s cluttered
and has no discernible
color palette. The
website can generate
more excitement
by addressing these
problems, she says. |  |
Imagery
Barrett used images of
people enjoying outdoor
activities from
Creatas and liquidlibrary.
The club could
also hire a photographer
to shoot images
of satisfied clients. |  |
Fonts
To complement the
hipness of the new
site, the designer
chose Volkswagen
Light for copy and
menus, and RilloHeavy
for headlines. |  |
Colors
Color on the original
site was all over
the map, so Barrett
cleaned it up with a
cool palette of lime
and mint green, blue,
and brown. These
colors also reflect
the exciting outdoor
adventures the company
offers its clients. |  |
Logo change
Barrett thought the
original Club Getaway
logo was a bit childish
with its cute
sun graphic, so she
cleaned it up, using
no graphic—just the
same simple fonts she
implemented throughout
her site redesign.
Side menus
The original site’s
navigation was complicated,
so Barrett
used a side menu
to make it easier for
visitors to recognize
where they are. “If you
can create a site that
doesn’t involve scrolling
down, you should
go for it,” says Barrett.
Her redesign has only
a couple pages (like
the reservations page)
that involve scrolling. |  |
Notable quotes
Barrett uncluttered
the quotes page by
allowing users to
choose a publication
to see what it says
about Club Getaway. |  |
Photos page
Instead of including
one main list of all the
adventure photos Club
Getaway has on its
site, visitors can select
a specific activity or
trip to see photos of
that experience.
Side navigation
The navigation now
runs across the page
to make it easier and
less distracting for
readers to see the
images and information
they want. |  |
