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Create a halftone border in Photoshop.
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Add a halftone drop shadow using Photoshop.
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Web: Professional Anesthesiologists (cont'd) |
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Original navigation
“You should be able
to get everywhere
you want to go from
a home page,” DG’s
Kathie Alexander says,
so she developed tabs
for easier navigation. |  |
Balanced logo
The current logo is
too big and fights
with the circle image.
“The logo was the
first thing that caught
my eye,” notes the
designer. “I thought
just balancing the
information would
make a big difference
for the site.” |  |
Fonts
Arial is a good choice:
It’s a large font family,
it reproduces well in
various sizes, and it’s
a standard on most
machines. Sans serif
faces are also ideal for
web because they’re
easy on the eyes. |  |
Colors
More appealing is the
new sophisticated palette
of rich colors that
appropriately set off
the medical photos. |  |
Top navigation
The tabs at the top
of the screen allow
the viewer to quickly
move throughout the
site. Alexander used
four sections at the
top and drops the
general info (About
Us, Contact Us, etc.)
to the bottom.
Scrolling images
The medical images
will scroll across the
screen, lending it a
bit more authenticity. |  |
Drop-down nav
Once the user clicks on a tab,a gray bar with a brief intro drops down.
Associations
The designer included medical associations on each page because they are important for credibility.
Personality
Alexander also notes, "The questions page needs to be more intersting. By adding a picture of the physician answering the questions, I believe it gives this page a nicer, more friednly personality."
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