Disunited original
Although designer
Ashley Haffner thinks
the main page of
Graphics by Jarvis
does a good job, the
two division sites are
not unified and lack
visual appeal. The designer
also notes that
there is not enough
content on either side.
|  |
Images
Larger and more
close-up images of
the graphics Jarvis
designs for car buffs
and businesses would
tell customers more
about what the company
does. |  |
Fonts
Haffner selected
Eurostile in Regular
and Bold for its readability
onscreen. |  |
Colors
A mixture of black,
gray, and blue goes
well with the metal
theme Haffner gave
to both sites, and the
palette also unifies
the two divisions. |  |
Car division
Haffner created
excitement with a
metal theme and fiery
graphics. (She says
that ideally the car
should face into the
page, but she was
using existing graphics
off the site.) She
moved the navigation
from the left side to
the top and bottom of
the page—links that
take customers away
from seeing company
work were placed on
the bottom so they
wouldn’t detract.
Although Mike Jarvis
requested it, Haffner
purposely avoided
Flash to make the site
less complicated.
|  |
Commercial side
The designer unified
the two divisions with
a coherent theme of
metal, a medium for
the company’s graphics.
Also, “content on
the commercial site
is lacking,” she notes.
In her redesign she
pointed out specific
products and provided
more descriptive
explanations. |  |
Larger imagery
Jarvis should get
larger, more close-up
images of his work
to really show off his
products to potential
clients—on both
divisions, suggests
Haffner. Each image
or thumbnail can be
clicked on to offer a
larger view to customers
visiting the site. |  |
