Seven Steps to Innovative Binding

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Seven Steps to Innovative Binding (cont'd)

New Year’s greeting
Reminiscent of a time when useful information was transmitted on a matchbook cover, this 3 x 3 1/2 -inch promotional piece from Crosby Associates is actually a notepad within a wrapround folder. Just as on a real matchbook, the piece is held in place with a single staple, set back enough to allow the “cover” to be slipped beneath the fold.

The front flap of the piece, which is plain white except for a Crosby Associates logo, opens to reveal an array of colorful squares that spell out the holiday message.

The contrast of the stark front cover to the multicolored interior is engaging, but perhaps even more so is the striker pad on the reverse side, which has been printed to look “used.”

Art director Bart Crosby explains that the concept “just kind of evolved. It started with the inside design, then the cover, but it seemed a shame to have only a greeting card as the result. The matchbook idea happened when I was at a wedding where there was a bowl of matchbooks near the door.”

Our adaptation of the palette used on Crosby’s piece maintains its bright but soothing tones—as well-suited to brightening spring spirits as it is to the holidays.

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