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Printing Green: 12 Things You Need to Know (cont'd)
Sustainable Symbols
You can send a green message with these eco-friendly emblems.
The Forest Stewardship Council works with businesses and organizations to promote responsible forestry practices. Use of this trademark is restricted to those who comply with current standards and regulations.
The Soy Seal appears on many products printed with soy inks. Its presence on your print projects announces that you are concerned about sustainability issues.
The Processed Chlorine Free symbol notates that no chlorine or chlorine compounds were used during the paper manufacturing process, and that paper choices contain at least 30-percent post-consumer content.

Recommended resources:

Green Pages—Online directory of quality “green” businesses.

Forest Stewardship Council—Independent, not-for-profit, nongovernmental organization that provides standard-setting, trademark assurance, and accreditation services for organizations interested in responsible forestry.

Chlorine Free Products Association—Promotes total Chlorine Free policies, programs, and technologies.

National Soy Ink Information Center

PaperSpecs—Vast paper resource for designers and the print industry, featuring tips, forums, and more.

Conservatree—Guide to recycling, paper options, and general paper trends.

About the author
Cassie Hart is a freelance writer specializing in marketing and promotional copy for businesses and organizations. She has also written for The Music Trades and the McGraw-Hill Companies. Cassie is an avid jazz fan, performs on saxophone in the Midwest, and is a contributor to AllAboutJazz.com. Visit her website at www.cassiehartwriter.com.


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