Ever wonder what happens after DG designers redo readers’ real-world projects? As it turns out, our makeovers recipients often follow our advice. Here are a couple of past makeovers we revisited to see how our readers reinterpreted our redesigns.

BEFORE

REDESIGN

NOW What did you like best about the redesign Dynamic Graphics did for you? Editor Lauren Armstrong, Fleet Reserve Association, OnWatch newsletter: We liked the clean and updated look, and are realizing cost savings by using two colors instead of four. What did you like least? We liked the open feel of the redesign, but are having difficulty maintaining the white space. We’re working to be more selective with our content in order to have a more open product. Was it relatively easy or difficult to implement our changes (technologically, organizationally, bureaucratically, cost-wise, etc.)? The changes were easy to implement. I understand your constraints, but it would be helpful if you could send a template or even a sample file to your redesign subjects. We’ve had a little trouble with the fonts you recommended. I’m not sure if it’s a problem with the fonts or the printer, but we get some prefl ight errors when we use bold and italics at the same time. What was the response from your audience and people within your organization? Since the publication is distributed free of charge, we don’t get a lot of feedback from our readers. That said, we have had an increase in requests for extra copies, which we believe is a refl ection on an improved product. We got very positive feedback from key leaders within our association. Any other thoughts or ideas you’d like to add regarding the redesign or your take on it? Just a huge thank you! We sincerely appreciate your expertise and guidance for our new facelift.