What did you like best about the redesign
Dynamic Graphics did for you?
Editor Lauren Armstrong, Fleet Reserve
Association, OnWatch newsletter: We liked the
clean and updated look, and are realizing cost savings
by using two colors instead of four.
What did you like least?
We liked the open feel of the redesign, but are having
difficulty maintaining the white space. We’re
working to be more selective with our content in
order to have a more open product.
Was it relatively easy or difficult to implement
our changes (technologically, organizationally,
bureaucratically, cost-wise, etc.)?
The changes were easy to implement. I understand
your constraints, but it would be helpful if you
could send a template or even a sample file to your
redesign subjects. We’ve had a little trouble with the
fonts you recommended. I’m not sure if it’s a problem
with the fonts or the printer, but we get some
prefl ight errors when we use bold and italics at the
What was the response from your audience and
people within your organization?
Since the publication is distributed free of charge,
we don’t get a lot of feedback from our readers.
That said, we have had an increase in requests for
extra copies, which we believe is a refl ection on an
improved product. We got very positive feedback
from key leaders within our association.
Any other thoughts or ideas you’d like to add
regarding the redesign or your take on it?
Just a huge thank you! We sincerely appreciate your
expertise and guidance for our new facelift.