NOW
What did you like best about the redesign?
Barb DeKruyter, Richland Bible Church
Newsletter: It was a totally different look—very
refreshing! In the magazine, you had three different
page layouts with several ideas. I got out a magnifying
glass and studied each page to make sure I
caught all the subtleties and variations of font styles
and layout. We’ve used the new layout for four
months now, and it’s flexible and easy to work with.
What did you like least?
We didn’t use your name suggestion—most people
just call it “the newsletter,” so we decided, why fight
it? At first I thought the colors looked too subtle,
but they’ve grown on me.
Was it easy or difficult to implement?
In spite of the major changes in design, it was
pretty simple to implement. The printer would have
preferred knowing the RGB colors [rather than
CMYK], but they figured it out. The executive pastor
and in-office graphics people liked the design
and OK’d it without any problems. As for expense,
we knew that going two-color would involve an
up charge, but changing to white paper saved us
money, so the overall increase wasn’t too bad.
What was the response from your audience and
people within your organization?
I’ve had a few people say that the font is harder to
read. Our old font was Times New Roman—the
new Hoffman family is a sans serif and a little more
stylized. I think it’s a matter of getting used to it.
Any other thoughts or ideas you’d like to add?
Just thanks! I really appreciate your redesign!
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