Quick Tip: Provide a Hard Copy
Don't kill your presentation graphics with too much text.
The most-committed error in presentation
graphics is including too much information. No
amount of typographic wizardry can undo the
damage caused by this. Presentation graphics
should be an accompaniment to the presenter—
not the other way around. Graphics highlight
the speaker’s important points and help the
audience remember them.
If an audience has to take voluminous
amounts of information away from a presentation,
resist the urge to include it in graphics.
The speaker can cover all the facts in talking
points, of course. Prepare a separate hard copy
document (not copies of the slides) with the
important details, and the audience can help
themselves to one after the talk.
In these situations, a skillful presenter will let
the audience know early in the speech that all
the data will be available afterwards. That way
audience members won’t be madly taking notes
and missing what the presenter has to say.
Our Top 10 Color Picks:
Try these combos in your next presentation.
The basic rule of
matching a dark
bright type is generally
graphics are contextsensitive,
in business settings.
to which designers
must be sensitive. To
involve more than just
type on a background.
Charts and graphs
are often present, and
themselves may have
to incorporate several
colors to make their
points. Some of our
choices at right are on
the serious side—more
suitable for corporate
are intended to pump
up the energy.