4. AIDS Work: Ride
for Life
Iron Design, Inc. of
Ithaca, N.Y., has an
active program of
support for nonprofit
entities, including
local agency AIDS
Work, which provides
HIV/AIDS awareness
and prevention
programs. Having
provided services for
AIDS Work’s annual
Ride for Life since
its inception in 1999,
Iron Design was particularly
pleased to
receive an Ideas That
Matter grant in 2003
to continue its efforts.
“Every year we look
for more ways to
expand the program
to include more riders
and volunteers,”
says Iron Design creative
director Todd
Edmonds. “Generating
more funds to help
with AIDS Work’s
awareness and prevention
programs is
our number one goal.”
5. Cancer workbook
Chicago’s Brainforest
gets regular requests
to contribute pro
bono services but prefers
to focus on assisting
one organization.
Their current pro bono
partner is Gilda’s Club
Chicago, a cancer
support facility that
provides information
and activities to the
newly diagnosed, their
families, and caregivers.
A Sappi Ideas
That Matter grant covered
printing and CD
fabrication costs for
the living with cancer
workbook at top left.
Below it are spreads
from the 2003 Gilda’s
Club annual report;
Brainforest donated
design and production
and arranged
for donations of photography,
printing,
and copywriting from
business associates.
6. Big Brothers Big
Sisters of Central Iowa
Sayles Graphic Design
teamed up with an
organization that was
suffering from growing
pains, producing
a complete identity
campaign with brochures,
stationery,
and even furniture
and signage for the
group’s new building.
The visual identity
system features the
use of colorful pairs
of animals to reinforce
the group’s mentoring
mission. Sayles also
provided templates
and a clip-art bank for
use by the organization’s
in-house staff.
An Ideas That Matter
grant supported initial
printing of materials.
