At
www.nitabcreative.com, Renita Breitenbucher
created a slide
show for each project
category. The slide
shows feature each
piece one at a time.
“I’m most proud of the
portfolio section, as
I think this is a great
way to show the depth
and breadth of our
work without it looking
tired or becoming
too clichéd,” she says.
Within each project
category’s slide show,
subtle wipes separate
individual project
pieces, maintaining a
placid pace and signaling
“This is a taste
of what we do. To
learn more about our
work, contact us.”
For bicoastal firm
Siegel & Gale, using
photos of firm members
on the website
creates a personal
element as well as a
competitive advantage,
says senior vice
president of business
development
Michellene DeBonis.
“The fact that Alan
Siegel is an active part
of our company as the
founder and original
visionary is important.
We wanted to leverage
that,” she says.
How do you show
work done for dozens
of big-name clients
without overwhelming
the user? Siegel
& Gale created an
animated panel of
logos to make browsing
brands easy, and
a pull-down menu
further categorizes
the work.
“The scrolling
idea was a way to
try to demonstrate
sheer breadth, but
it allows someone
to click in and get
greater details. The
user comes away
with a snapshot of
what we’re about,”
says DeBonis.
Instead
of briefs, the copy
accompanying each
portfolio piece
explains how Siegel
& Gale accomplished
remarkable results for
the client. For a company
with 35 years of
experience working
with thousands of
brands, it’s the perfect
way to position themselves
as experts in
their field.
