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“5 Rules of Type for Branding,” Jerde
redesign by Elixir, V9N1 (pages 38–39)
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1. Launch Photoshop,
choose File > New,
and in the resulting
New dialog box, enter
the options shown.
Image 22178642, Brand X Pictures.
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2. Choose View > Fit
on Screen. Using the
Rectangular Marquee
tool, draw a box on
the top half of the
shape as shown and
fill it with black. |
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3. Choose Select All,
then Edit > Define
Pattern. In the resulting
dialog box, rename
the pattern “Line
Screen” and click OK.
Choose File > Close.
Don’t save.
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4. Return to your file.
In the Layers palette,
click the Create New
Layer icon.
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5. Choose Edit > Fill.
Use the options shown
and click the Custom
Pattern button. In the
Pattern picker, select
the Line Screen pattern
you just created.
Click the Custom
Pattern button again
to close the picker.
Click OK to exit the Fill
dialog box.
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6. Set the Layer mode
to Overlay and the
Opacity to 50%.
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Extra tip:
Take it a step further
by adding vertical
lines. Follow the same
steps as above, but
when you create a
new pattern use the
options shown in the
dialog box. Everything
else stays the same.
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