Because his church was joining the
nationwide Generations of Faith (GOF)
movement, Edward Goett of the Holy
Family Catholic Church in Mount
Sterling, Ill., needed a new brochure to
showcase its involvement. The GOF program’s aim
is to “involve all parishioners in the liturgical year
celebrations of the Catholic church, regardless of
age, social status, or gender,” explains Goett. “GOF
serves as a means of educating all members in their
faith while bringing them together as a parish family.”
Each church designs its own GOF brochure to
reflect its region and community.
The town of Mount Sterling is a small, closeknit
community of about 6,500 people. Since the
brochure has to reach all age groups but also appeal
to this small town’s sense of community, Goett and
DG creative director Michael Ulrich decided that
photography was not the best way to go. It would be
too difficult to find images of such a wide age span
that could all fit on an 8½ by 11-inch piece of trifold
paper. Plus, examples from other Catholic churches’
GOF marketing collateral included images that
wouldn’t reflect the small town’s flavor or that of its
parish. They all seemed too regional—some were too
urban, others too Southwestern.
Ulrich chose a liquidlibrary illustration under
the keywords “family reunion” and edited it to better
fit the theme. He took a few people out of the illustration
so he was able to zoom in to show the wide
age span (“generations”), and of course he added a
priest to tie in the Catholic theme.
“I chose the Rockwell font family because it has
a light and fun air about it,” notes Ulrich. “It appeals
to both children and adults, and because it has a
large x-height it’s easy for both seniors and students
to read.” Another slab serif, ITC Lubalin Graph,
would also work well.
“Our brochure targets every Catholic, from
the newly initiated to lifelong Catholics, and Mike’s
design is right on the mark,” says Goett. “The entire
committee was very pleased. The design of our GOF
brochure is a major step toward implementing this
program, and Mike has given us a design that may be
adapted to specific liturgical celebrations.”
