Because his church was joining the nationwide Generations of Faith (GOF) movement, Edward Goett of the Holy Family Catholic Church in Mount Sterling, Ill., needed a new brochure to showcase its involvement. The GOF program’s aim is to “involve all parishioners in the liturgical year celebrations of the Catholic church, regardless of age, social status, or gender,” explains Goett. “GOF serves as a means of educating all members in their faith while bringing them together as a parish family.” Each church designs its own GOF brochure to reflect its region and community.

The town of Mount Sterling is a small, closeknit community of about 6,500 people. Since the brochure has to reach all age groups but also appeal to this small town’s sense of community, Goett and DG creative director Michael Ulrich decided that photography was not the best way to go. It would be too difficult to find images of such a wide age span that could all fit on an 8½ by 11-inch piece of trifold paper. Plus, examples from other Catholic churches’ GOF marketing collateral included images that wouldn’t reflect the small town’s flavor or that of its parish. They all seemed too regional—some were too urban, others too Southwestern.

Ulrich chose a liquidlibrary illustration under the keywords “family reunion” and edited it to better fit the theme. He took a few people out of the illustration so he was able to zoom in to show the wide age span (“generations”), and of course he added a priest to tie in the Catholic theme.

“I chose the Rockwell font family because it has a light and fun air about it,” notes Ulrich. “It appeals to both children and adults, and because it has a large x-height it’s easy for both seniors and students to read.” Another slab serif, ITC Lubalin Graph, would also work well.

“Our brochure targets every Catholic, from the newly initiated to lifelong Catholics, and Mike’s design is right on the mark,” says Goett. “The entire committee was very pleased. The design of our GOF brochure is a major step toward implementing this program, and Mike has given us a design that may be adapted to specific liturgical celebrations.”

Insert An insert inside the brochure will announce the upcoming GOF gathering’s theme. A simple, preformatted flyer that is laser-printed on colored stock is an effective solution to starting from scratch every time.	Map The inside spread of the brochure gives information on the program structure and an overview of the GOF Topics. The church committee requested that the brochure’s design could be used repetitively, and that it not become outdated.