Designer: Mandy Barrett
When you have something
unique to offer your customers,
“show the client what you
can do with your own product,”
recommends designer Mandy
Barrett. Maverick Press Printing and Graphics, Inc.,
offers the latest in printing services—copying, typesetting,
graphic design, marketing, shipping, and
bindery. Its current promotional brochure, however,
needs updating.
Maverick Press president Kristin Kreiling feels
the current brochure is too text heavy and not very
mailable. She says the redesign “should have a ‘wow’
factor that really shows off the type of work we’re
capable of, while giving clients and prospects necessary
information.” Barrett agrees: “Too much copy—
just give us the highlights. Make customers want to
use your company to create a great product because
they see a great product coming from you.”
Barrett shows Maverick Press’ strengths in her
redesign. She suggests a unique fold for the new brochure
design and a square sticker to seal the fl ap so
that it will work in the mail. “Use folds to separate
the different sections of the piece,” says the designer.
“This is a company that does folding. Why use
something as simple as a plain trifold?”
To get more customers opening the brochure,
Barrett suggests posing a question so people will want
to know the answer. A new logo, fonts, and color
scheme also increase appeal. She updated the logo,
used Prestige Elite Standard for headlines and Abadi
MT Condensed Light for body copy, and selected a
new bold color scheme. “I chose the font Prestige to
fi t an ‘old-fashioned’ theme, but in a modern way,”
says Barrett. “Bright colors entice someone to look at
the piece. I also went with warm colors to keep the
reader feeling upbeat and excited.”
Photos and customer testimonials will help sell
Maverick Press’ services to others. “Use a duotone,
and you can pull any photo into the theme,” explains
Barrett. Lastly, she turned the copy on the back of
the brochure onto its side. “It’ll already be on its side
when someone is looking at the address. You don’t
want anyone to work hard for the information.”
