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Create a halftone border in Photoshop.
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Add a halftone drop shadow using Photoshop.
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Free high-quality high resolution photos.
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Trouble-Free Color Palettes: Eco-Friendly
Nature can evoke thoughts of growth,
fertility, healing, and harmony. So
it’s no wonder that earthy colors,
particularly greens, share these connotations.
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Nature can evoke thoughts of growth,
fertility, healing, and harmony. So
it’s no wonder that earthy colors,
particularly greens, share these connotations.
One company in particular
takes the natural concept seriously with its products:
AGI/Klearfold’s NatureSource Visual Packaging, a
nature-based alternative to traditional plasic folding
cartons, is made from corn, a 100-percent renewable
resource. To communicate the eco-friendly composition
of the material and strong nature connotations,
designer Jeanine Testa employed a striking cornfield
image and blue-green color palette for its promotional
package.
“Considering the origin of the resin, it seemed
natural to use the cornfield imagery as the theme of
the package,” explains Testa. “The carton design is
intended to communicate the product’s environmental
value, uphold the brand’s reputation as a leading,
high-performance package, and demonstrate the
material’s versatility and transparency.” Testa created
both the logo and carton design in Illustrator CS2.
The symbol in the logo was derived from the silhouette
of a cornstalk and was repeated as a diecut image
in the carton’s internal cell.
“The carton displays full opaque ink coverage as
well as transparency, as seen with the thin white ink
film, or frost, on the internal cell,” says Testa. “The
use of this internal cell enhances the package’s 3D
quality, adding an intriguing depth to the cornfield
image and evoking a pleasurable experience of looking
into a lush cornfield.” The overall color palette
portrays an “eco-friendly” theme with tints of earthy
green for the logo and shades of green, gold, and sky
blue displayed in the cornfield image.
Fonts
Get Scamp (pure),
Neo Neo (green), and
Daly Hand (natural)
at www.fonts.com.
Find Carumba (earth)
at www.myfonts.com.
For a natural feel,
select fonts that have
a hand-drawn quality,
but that also are not
overly whimsical.
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Explore
Something as simple
and everyday as an
acorn can provide an
intriguing color palette.
Reveal details
that will garner attention.
Image 23116778, Joseph De Sciose,
Nonstock, www.jupiterimages.com
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Symbols
Crushed cans, bottles,
and more can serve as
symbols for sustainability
and effectively
set an environmental
tone. Image 22830719,
Brand X Pictures,
www.jupiterimages.com
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Eco-friendly vendors
For eco-friendly products
and gifts visit
www.ecoexpress.com
for a Flowering Tea
Chest or search
one of the many links
found at www.ecomall.com/biz/gift.htm.
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PALETTE: Eco-Friendly
PALETTE: Combinations
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