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Color
Trouble-Free Color Palettes: Wild
A wild color palette is all about daring—picture punk rock. 
February/March 2007
A wild color palette is all about daring—picture punk rock. Though any palette must work aesthetically, this palette attempts to gain attention with unique combinations that shout, “Try to ignore me!” Illustrator Andy Ward knows how to draw attention; shift into high gear with his Beach Buggy Devil featured below. His flaming red and violent violet combination accented with powerful black boldly burns up the page.


Wild ride
Beach Buggy Devil, shown here, was created by illustrator Andy Ward. www.andyward.co.uk

Party time
Lose the suit and tie and turn to rocking party images with daring palettes for a wild theme. Image 22159048, Brand X Pictures

“I think escapism is a theme I use a lot in my work,” says Ward, “whether it’s a character finding a sense of freedom through physically escaping from a situation on a motorbike, beach buggy, car, plane, etc. or a form of escapism through music, dance or self-expression.”

“My technique is essentially line flooded with color. The palettes can be quite limited, focusing on two or three dominant colors,” explains Ward. “Color is the major part of my work; the lines just help it behave. I tend to work to a knocked back or muted, neutral background and use two or three colors to enforce the narrative, composition or dynamic of a piece. I rely a lot on how colors contrast, clash and complement each other and help form a sense of space in an image.”

Ward works almost entirely in Photoshop. “The only elements I introduce that are not created in Photoshop are the scanned textures I use for backgrounds, post production or for brushes,” says Ward. “If a job allows more time and budget, I still try to hand paint or airbrush some elements that I can scan and drop in.”

Ward’s wild work is varied—it’s featured on clothing for Spanish fashion label Custo Barcelona, and his animated short film La Vuelta del Super Barrio was released on Warp Records (June 2006).

Call of the wild
Enter the sanitarium with Wacko (crazy) at www.1001freefonts.com. Romp with Wild Monkeys (fun) at www.fontface.com. And release Wild Thing (free) and Schizoid (Turbulent) from their cages at www.fonts.com.
Pthhhhh
Lurking under that angel with a tie image is Dennis the Menace’s duplicate incarnate. Ornery is Wild’s younger sibling—let him out to play. Image 23590442, Brand X Pictures
Cut loose
Experience a free or natural state of existence for some high-flying inspiration. Image 23326214, Brand X Pictures (Free images at www.dynamicgraphics.com/downloads.)
Silly season
Marked by outlandish or illogical activity, silly season fits right in with outrageous themes. Make some real news with atypical images. Image 22414151, Thinkstock Images

PALETTE: Wild

PALETTE: Combinations

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