KAMLOOPS HERBAL PRODUCTS LTD.
Naturally, an herbal company needs an organic identity.
Designer: Sam Berkes
Kamloops Herbal Products—makers of herbal capsules,
teas, powders, honey products and more, specializing
in North American ginseng—promotes the
benefits of organic, herbal products. DG is here to
tout the benefits of a more natural, organic-looking
logo for the company’s identity system.
Kamloops office manager Mandy Curtis says the
current identity is too plain, and she’d like to see any
redesign reflect a classy, elegant, modern and professional
feel. Kamloops doesn’t have a large budget,
and the new logo will need to work in a variety of
DG art director Sam Berkes says that, “Since
Kamloops sells herbal supplements and the like,
I wanted to give the new logo a bold, yet organic
feel. And as it will likely be placed on a variety of
merchandise, it has to be generic enough to fit with
many forms of herbal products, yet specific enough
to be seen as an herbal product identity.”
Berkes retained green as the main color focus
of the redesign, as requested by Curtis; however, he
chose a more contemporary shade, PMS 376, and
paired it with a lighter shade of green, PMS 349.
To keep within Kamloops’ limited budget,
Berkes chose a free font from www.acidfonts.com.
“I ultimately selected Gaumont Regular for its bold,
modern, organic feel,” says Berkes. “This way, the
company won’t have to pay pricey licensing fees to
use a more widely known, yet expensive, font.”
Berkes adds, “Since the logo will be printed on a
variety of packaging and products, I wanted to keep
the logo in a square, compact shape. This will give it
the ability to be shown fairly large on most products.
I created a simplified leaf using the new, lighter green
color, as well as a darker accent color. The leaf illustration
brings an organic feel to the logo, something
that was lacking in the original.”
With Berkes’ redesign, Kamloops can apply the
logo as a sticker or stamp on packaging, in addition
to printing it. The contemporary colors and font will
achieve Kamloops’ goal of portraying quality and
professionalism to their customers.