KONZA PACIFIC
A college admissions counseling company's logo is ready to graduate.
Designer: Ronda Ramsey
Konza Pacific helps high school students and their
parents pick out the right college for their needs. The
company has been around since 1984, and like their
clients, they’re ready to move on to the next level.
For Konza Pacific, that means a new logo.
Konza owner Claudia Mae Lawrence says the
business’ marketing voice should reflect the quality of
the information the group provides, its knowledgeable
staff and the realistic goals they set. Lawrence
says any redesigns for Konza must be functional
and sophisticated.
Designer Ronda Ramsey did her homework,
playing with graduation caps in a few of her designs
before settling on one with a road “to simulate the
path [the students] will be taking.” Ramsey says, “I
wanted something that woud be instantly recognizable
as a college/school/education image.” Her early
explorations definitely say graduation, but the final
logo goes beyond traditional cap-and-gown cliché.
In the end, she focuses instead on the “path ahead”
for graduates and those taking advantage of Konza’s
services and advice.
The K in the original logo is a bit difficult to
discern at first glance. To maintain legibility and ease
of use, Ramsey chose simple fonts that work well
in print and on the web. Ramsey incorporated two
weights of the font Myriad Pro Light, regular and
bold, in her redesign of Konza’s logo. “I chose these
fonts because they work well together; plus they are
clean and classic.”
The designer retained brand equity by keeping
Konza’s purple-and-black palette. The chosen colors
are regal, elegant and work well together. And the
new mark will help build Konza’s national reputation
as a service to help students decide which avenue to
take as they continue their education.
