INTERFAITH WORKER JUSTICE
A website puts its faith in stronger navigation.
Designer: Elisha Procenti
The goal of a nonprofit is to help people in a specific
group, but to do that, an organization must be able
to reach its audience first. An attractive, informative,
easy-to-navigate website is key, and Interfaith
Worker Justice’s (IWJ) website wasn’t helping
advance its mission: to build alliances between religious
and labor organizations in order to improve
the lives of low-wage workers through education and
training about issues that affect them.
IWJ graphic designer Jana Winch says, “The
current size [of the site] is limiting. It should adapt
to fill larger computer screens. It’s starting to look
a bit crowded, and while the photos are good, they
take up too much valuable real estate. The structure
is chaotic. Visitors don’t easily recognize all the work
DG designer Elisha Procenti first turned her
attention to cleaning up the look of the home page.
She began by reorganizing the site into several pages
so readers don’t have to scroll through so much information
crammed into one small left-hand column.
“To pull users to the ‘Current Issues’ page, there
would be a rotating feature on the home page where
every 10 seconds a different current issue would be
featured so that the user could click on it and explore
what IWJ was involved in,” notes Procenti. “Most
current browsers support this feature, and there are
many great sites where you can go to find HTML
code to create this feature if there is no on-site web
The designer also points out a cascading style
sheet (CSS) should be used on websites to ensure a
consistent look across all platforms and browsers. “I
noticed that the site currently has one, yet not all
fonts and font sizes are included in it,” Procenti says.
“A style sheet makes updating and revising a website
a lot easier. Every aspect of the site can be controlled
and updated in one place with CSS.”