INDEPENDENT BIBLE CHURCH
A redesigned newsletter sings the praises of upcoming events.
Designer: Michael Ulrich
Independent Bible Church (IBC)—a nondenominational
place of worship in Washington state—is
searching for a new identity. Church officials are
currently redesigning everything from bulletins and
brochures to their website.
But to find the right look for their newsletter,
Tanya Engel, assistant to the executive pastor, called
on DG for our assistance. She says the current design
is “a hodgepodge,” and its large physical size (17 x 11
in.) can be overwhelming.
Engel says of her vision for the perfect redesign,
“It would tie into the other materials. People
would instantly recognize it and would read it for the
important news it contains ... [it would also be] easy
to read, especially for older eyes.”
The newsletter operates on a strict budget and
production is done in-house with a risograph, then
assembled by volunteers. But rather than be put off
by these limitations, DG creative director Michael
Ulrich was intrigued. “I like projects like this—tight
budgets, basic production and limited resources—it
makes for a real-world solution,” he notes. “It’s easy
to fix something by saying ‘spend more money’ or
‘hire more people,’ but when those aren’t options you
have to get creative.”
Ulrich would like to see IBC fold pages into a
more manageable size of 8½ x 11 in. This would also
give the church the fl exibility to vary the number
of pages so it isn’t necessary to repeat, stretch or cut
information to fit the current three-sheet format. But
that will also mean a change in layout from reader
spreads—pages grouped in order—to printer spreads,
where the front page is opposite the back page, etc.
so that it will read correctly when folded.
Ulrich also suggests a different organizational
system: two- and three-column grids for paragraph-heavy
features, and four columns for shorter paragraphs
and items like classifieds and calendars.
Ulrich says the current design has too many
fonts; he recommends limiting the selection to two
families, a serif and a sans serif. “Both the serif and
san serif families should be full—a light face, regular
or book face and a bold face, plus the associated italics,
alternates and small caps,” he concludes.