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Color
Trouble-Free Color Palettes: Heroic
Daring, bold, gallant, courageous. 
October 2007
Designers: Be bold, brave and true. Be bold with color. Be brave and soar up, up and away. Paint the sky and designs with a complete rainbow of colors. Be true: Anchor your palette with steadfast black. And dare to have fun. A heroic color palette lets us aspire to be more than we are in reality. It plays to our sense of right and wrong and brings us back to our youth, with hope and a tendency to favor primary colors that initially grabbed us.

Illustrator Stephen Whetstine, aka onebluebird, applied a daring palette for the heroine image series (one of five in the series shown at right) for an anniverary issue of the Salt Lake City Weekly. Says Whetstine, “The issue was about the best of Utah, and the theme was a ‘superhero’ woman that went all over the city discovering the best places and people. She even took on Jeopardy champion Ken Jennings—who is from Salt Lake—and beat him.” To celebrate the issue launch, a party was thrown in which Whetstine’s heroine was brought to life. Whetstine says, “Women dressed up like her and walked around meeting people. It was a cool thing to be a part of.”

Working primarily in Illustrator, Whetstine describes his style as very contemporary, mod and stylized. “Color is the heart and soul of my work,” says Whetstine, though, “for awhile, I was having a ‘blue period’—where every piece I created had the underlining color be blue.”

“Recently, I have been using a rich, dark red. I just love the contrast of the red on my blues and neutrals,” adds Whetstine. Fun fact: Every piece he creates has a bluebird hidden somewhere in the image. “Look! Up in the sky. …”


Heroine series
Illustrator Stephen Whetstine (www.onebluebird.com) created a series of heroine images (see example above) for the Salt Lake City Weekly. He recently added to his hero collection with work for the UTNE Reader about real-life heroes in today’s world. Who’s his hero? “My wife Amanda and my all-time hero, Chris Ware”—of Acme Novelty Library fame from Fantagraphics Books.


Secrets revealed
Who’s that designer ready to save the day? “I’m thatman!” Put a spin on the ever-faithful, tried-and-true hero image. Earn a chuckle from your audience with this cheeky and colorful photo. Image 23699390, Workbook Stock, www.jupiterimages.com

Pow! Smack! Bam
Invoke classic comic book style with Grand Stylus (champion) and Subway (hotshot)—free at www.acidfonts.com. More zany style with Comic Book Commando (protagonist)—free at www.1001freefonts.com, or Comic Strip Regular (luminary)—available at www.fonts.com.
Archenemies
Knock out design foes with super, thematic color palettes in each issue of DG. Image 23007804, Brand X Pictures, www.jupiterimages.com
Super what?
Shameless promotions aside—see above—the language of “super heroes” is strong, eyecatching and a regular staple of ads: super strength, super durable, super savings, super healing. Image 22947030, Thinkstock Images, www.jupiterimages.com
Catwalk inspiration
While Whetstine says he draws inspiration from fashion, we don’t advise the tights-and-wearing-your-underwear-on-the-outside look anytime soon. Image 23681121, Workbook Stock, www.jupiterimages.com

PALETTE: Heroic

PALETTE: Combinations

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