Building on Bead Girls Jewelry’s new identity,
art director Sam Berkes has generated
business cards, postcards and packaging for
the company. Bead Girls’ recent identity redesign
provides a playful and casual, yet professional look
and feel. The new palette incorporates the plum and
turquoise that Berkes built into the system.
“We like the vertical info side to the business
card. It’s different than what everyone normally has,”
says Shari Lorbiecki, cofounder (see sample vertical
design below). The owners also “love the background
Along with business cards to hand out, Bead
Girls Jewelry provides postcards to customers who
host a party for the company. The party hostess mails
out the cards inviting family, friends and coworkers
to attend the event. These “house parties” are the
group’s largest income source, at least until their new
website is completed. “One side of the card needs to
be a functional postcard for mailing, with the party
info to the left side [see example below]. The other side should showcase the jewelry and
intrigue recipients to attend,” says Lorbiecki.
Prior to the creation of the new identity by DG,
the company’s owners had selected a black-and-pink
palette. As a number of new business owners learn,
what you see isn’t always what you get. “We ordered
gift bags online,” explains Lorbiecki. “The bags were
called Pink Rendezvous. When we received them,
the quality was awful. The lines of printing were
blurred.” And Lorbiecki says the color didn’t pop like
it did on the website. “We were trying to have a polished
look to our packaging, and it ended up looking
very cheesy,” says Lorbiecki.
“We need boxes and bags, but considering our
disaster with the gift bags, we haven’t decided what
direction to take,” she says. To keep costs low and
offer flexible and environmentally friendly packaging,
Berkes devised a package design using low-cost
boxes made with recycled materials and embellished
with custom stickers.
The boxes can be purchased in a variety of grades
and will speak volumes to “green” consumers looking
for smart, savvy suppliers.
The custom stickers can be used for packaging
and other collateral. And if Bead Girls Jewelry ever
wants to update its look with new colors or a new
identity, new stickers will work with the packaging.
It’s a look that stays in style.