Blumenthal Law Office
The jury is in: A simple, elegant design
& organic palette wins over clients.
Take One Digital Media
Account manager/project manager: Liz Thibodeau
Designer/programmer: Devin Lyttle
Photographer: Eric Grupp
Client: Blumenthal Law Office
Contact: www.take-one.net
The Blumenthal Law Office website needed not
only a redesign, but a new interface for e-mail and
back-end office functions. According to Take One
Digital Media’s account manager Liz Thibodeau,
“The client was interested in a completely different
approach to the law office site. The group had
researched other sites and felt like most ‘lawyer’ sites
looked the same: gavels, courthouse steps, etc.”
Working with Paul Blumenthal and the entire
law office team was a wonderful experience for Take
One. “They were easy to collaborate with, quick with
approvals and always seemed to know exactly what
they were looking for and could express it,” explains
Thibodeau. “Having had the opportunity to meet
with the client prior to conceptualizing the look and
feel of the site allowed us to establish a much clearer
perception of Paul’s personality: professional, accomplished,
creative and eccentric.
“Due to Paul’s artistic background and passion
for the outdoors, he requested a color palette that
implemented various hues found in nature: taupe,
green and black,” Thibodeau says. It was important
to Blumenthal to have a site that was aesthetically
different than that of any competitors. To address
this concern, Take One avoided typical imagery and
selected a combination of typefaces that were unique,
yet elegant: Delicious (navigation/headers), Georgia
(HTML headers) and Tahoma (body copy). Custom
photography—shot by Take One’s still photographer—adds to the overall appeal of the site.
Take One felt the “best way to [reach potential
customers] would be to introduce them to the partners
by putting the partners’ images on the home
page with their credentials, listing each of their biographies
and even using their signatures—which lends
itself to a more personable experience for the user,”
says Thibodeau.
Behind the scenes, Take One used Photoshop
and Dreamweaver for the design of the site. The
budget for the project only allowed for basic programming
languages such as HTML, CSS and
Javascript, but Thibodeau says it wasn’t necessary to
have anything more advanced: “I think the final outcome
gives the firm an established and sophisticated
presence on the web.”
