Health for Women
Pastels, pacifiers & Photoshop aid
expectant parents.
University Health System
Designer: Becky Padilla
Project team: Lauren Graham, Irene Sandate, Susan
Douglass, Dawn Bishop, Irene Lopez, Marisol Leija
Client: Health for Women
Contact: www.universityhealthsystem.com
Health for Women helps guide expectant parents
through pregnancy, prenatal care and the birth of
the baby. The Health for Women service line is
the direct result of the collaboration of three Bexar
County (Texas) healthcare providers: San Antonio
Metropolitan Health District, University Health
System and UT Medicine San Antonio. This program
includes extensive educational material for
expectant parents.
Becky Padilla, graphic design and branding
coordinator for University Health System, is responsible
for the look and feel of marketing material
created for the hospital and six outpatient clinics.
She says the original set of brochures for the Health
for Women service line was printed in a variety of
colors. The new brochures incorporate one palette
of pastels—unifying the pieces. The pastels are inviting
to new parents. Photography from the original
brochures is recycled and refreshed with varied crops
in the redesign. Since this is a partnership between
the three healthcare providers, Padilla also created a
unifying logo.
“One of the first times parents see their new
baby is through the windows of the newborn nursery.
Going with this theme, we created a ‘window’ on
the final brochure,” says Padilla. All the brochures
feature images of newborns and parents as well as
baby items. The unifying pastel palette, imagery and
typography is used consistently throughout the various
pieces: Baby U, Special Deliveries Deserve Extra
Special Attention, The Big Day, Well Mommy Care:
After the Big Day and Caring for Your Baby.
