Covenant Communications
Creative director: Justin Ramb
Project manager: Faith Hopler
Designer: Brian Marschall
Client: Youth With A Mission
Contact: www.covweb.com
800.994.3844

Youth With A Mission (YWAM) is a youth-oriented ministry that concentrates on international service projects and leadership development training. Volunteering abroad can be a major life decision, so YWAM’s brochure has to include a large amount of copy; yet the piece also needs to be fresh and upbeat to reach an adventure-seeking youth market.

“YWAM wanted a look that communicated fun, adventure and world travel,” says designer Rob Bullock of Covenant Communications. “They also had a lot of content and text to use, along with great pictures. We designed a brochure around their pictures of young people in exotic destinations, working the background into a travel-worn brochure.”

YWAM is a nonprofit organization with a limited budget, so the brochure needed to be high quality, yet economical. “The client wants to use this piece for some time to come,” explains Bullock. “So they [chose not to] print each program’s dates and prices in the actual brochure. We designed a front diecut pocket for a half sheet of paper that will be printed at various times of the year and inserted with the appropriate dates and pricing. They also want this brochure to be a good reference piece for people who are seriously interested in their programs, so we used a heavy, uncoated cover stock that felt substantial and will wear well.”

Bullock says the design came from YWAM’s desire to have a travel brochure look and feel to the piece: “We worked [YWAM’s bright, new brand colors of blue, orange and green] in with the dusty, creased and worn look of the background to communicate both an upbeat and youth-oriented friendliness, as well as a focus on world travel and outreach. The group is both family-focused and adventuredriven, and we feel that this piece communicates that very well, with its focus on faces and photos, and the distressed textures and layers.”

1. Original
Youth With A Mission’s original brochure folded out, with text and images laid out in a poster view. The long-running text made finding appropriate information a difficult task.

2. Redesign
Covenant Communications chose a sturdy paper stock, smart layout—breaking up text into organized subsections—and tighter crops of engaged youths volunteering for the redesign of Youth With A Mission’s recruitment brochure.