Throughout 2007, DG
art director Sam Berkes generated
a new identity, color palette, website, marketing
materials and now giveaway items and a banner for
trade shows for Bead Girls Jewelry.
Berkes sought items which are clearly feminine
for the company’s promotional gifts. “We looked
online at a number of companies who custom-print
and custom-make promotional items. Almost anything
you want—at varying price ranges—can be personalized
with a company logo or tagline. I looked for
items that were relatively low cost and would appeal to
female jewelry buyers.”
T-shirts are inexpensive options that with some
fun copy or unique logo placement can become popular
pieces. They’re an easy way to get your company
name and contact information out to a community.
The fingernail clippers and nail polish—as
well as lotions, soaps and other feminine care products—suggest that Bead Girls Jewelry knows women
interested in purchasing beautiful jewelry care about
their appearance. The clippers are less of a throwaway
item than the nail polish. When finished with lotions
or polish, the bottle hits the trash. Clippers are more
likely to be around for some time.
Berkes also mocked up a banner for Bead Girls
Jewelry to use at trade shows. The banner is consistent
with previous identity pieces and the website design.
Berkes puts the logo foremost and keeps copy to a
minimum. Banners using vinyl lettering can be reused
and customized to promote new prices and specials,
and if contact information changes, the banner can
easily be updated.