BARRIO LOGAN COLLEGE INSTITUTE
This college-prep program graduates to a new logo, no joke.
Designer: Sam Berkes
Yes folks, it is Comic Sans. Even the staff at Barrio
Logan College Institute (BLCI) recognizes the obvious
lack of quality identity design inherent in its
logo, remarking that it “has a detached appearance,”
“looks slapped together” and—possibly our favorite
quote—“looks like a middle-school art project.”
BLCI, “the little organization that could,” is an
after-school program in San Diego that helps prepare
students for college. The organization’s current logo
needs to appear more professional to draw attention
to the quality programs available. Community partnership
coordinator Tyler Wagner says BLCI has little
budget for updating the group’s identity, so DG art
director Sam Berkes’ redesign maintains a price tag
which BLCI should be able to handle.
“I chose the free font Sansumi for its elegant,
slim design,” says Berkes. “Getting fonts on freefont
websites doesn’t always have to be a crapshoot.
Sometimes you can find decent-looking fonts that
work well for logo designs.”
Berkes incorporated a cap illustration he pulled
from a royalty-free image—again, to keep costs low.
“I updated the graduation cap, taking the sketched
original and making it a bit more realistic for the
final design,” explains Berkes.
Another consideration in designing the logo was
color. Berkes says, “Since there will be a mix of web
use and printed pieces, I decided the logo should
be kept to one color. It can be printed using PMS
476 or printed with a four-color process, depending
on cost. For most cases, printing with a one-color
PMS should be less costly than four-color, especially
for business cards, letterhead and envelopes. BLCI
can use the four-color breakdown for brochures and
other printed materials.”
In addition to redesigning BLCI’s logo, Berkes
created new stationery and business card designs
for the group. The original stationery is distracting—with numerous caps faded into the background,
making reading text difficult. The new materials
incorporate elements from the new logo, keeping the
pieces consistent and professional.