It's all about image in this artistic website redesign.
Designer: Sam Berkes
Artist and printmaker Leigh Leighton-Wallace is
experiencing growing pains. As her audience and her
traffic online have grown, she has learned her site
isn’t performing as it should. She explains, “While
the site design is simple—a must for my visitors who
are mostly computer novices—the site presents differently
on different computers. It generally has the
look of an amateur.”
Leighton-Wallace says her site gives clients
access to her portfolio and the work they bought,
and that any redesign should have a stronger presentation.
Ease of navigation is vital. She’s considering
purchasing Dreamweaver so she’ll be able to update
the site herself.
DG art director Sam Berkes kept his redesign of
the site simple, placing focus on Leighton-Wallace’s
portfolio of prints. Berkes kept the basic thumbnail
format of the original site, but added more thumbnails
to each page so a viewer won’t have to reload
pages to view the images. To view greater detail,
Berkes has a larger image appear to the right as the
visitor scrolls over an image.
“The artist was concerned about images being
stolen from the site if the viewing area became too
large,” says Berkes. “I think at this size she should be
safe from pirating, but a watermark can be added to
the images for posting online as well.”
Berkes also added a navigation bar to the top of
each page. The original design lacks any way to jump
pages without using the back button. The links for
the home page also load to two separate URLs: www.leighleightonwallace.com and www.leighleightonwallace.com/index.html, which is unnecessary.
The color palette for the site is based on the
artist’s work. An earthy palette of tan and gray is used
throughout the redesign. The font Velvet is used for
the new logo. Text and navigation buttons use the
common system font Verdana.