Design firm: Rizco Design

In 2007, Capital Printing Corporation received its Forest Stewardship Council (FSC) and Sustainable Forest Initiative (SFI) certifications. To match its green initiatives, the company worked with Rizco Design, a longtime partner, to rebrand the printer.

“Designing for a printer is a designer’s dream!” exclaims Debra Rizzi, partner, Rizco Design. “It was imperative colors match from piece to piece—especially the green, which was used in large flat areas throughout. Durability was critical on the pocket folder; hence double-mounting two sheets of #160 cover provided the thickness we needed. And sustainability was critical to ensure our pieces minimized resources and were recyclable.”

How did Rizco help move the brand to green? The firm chose to eliminate the lamination and UV coatings that were used on the original marketing pieces, and instead used environmentally friendly aqueous coatings. The new pieces are printed on Mohawk Options and Superfine stocks that contain recycled fiber and are generated using wind power.

Longevity of the capabilites brochure was enhanced by introducing an oversized rubber band to bind the piece and allow for individual leaves to be updated to avoid waste. Rizco employed gang runs so envelopes and letterhead would be printed on one form, as well as business cards and equipment lists on a second form. Reusable and recyclable dyes were used for the embossing. “All pieces can be recycled,” notes Rizzi.

Capital’s pie-piece C logo was given a facelift with new typography and strategic color changes. Mid-point of the mark, green was selected to ensure the environmental goals of the organization balanced other key services Capital offers. The seven pieces personify key areas of Capital’s expertise: people, prepress, printing, environment, bindery, mailing and fulfillment, and storage.

1. Original
Capital Printing Corporation’s original pieces don’t send the message “environmentally friendly.”

2. Redesign
Capital’s rebrand marries its environmental goals with its printing expertise. “Hexachrome seemed like a risk,” notes Debra Rizzi, partner, Rizco Design. “But not only was the color accurate, the quality of the end product is that much stronger due to the vibrant colors of the piece.” The new, greener brand is carried throughout Capital’s capabilities brochure, pocket folder, stationery program and website.

Rizco Design
Owners: Debra & Keith Rizzi
Art director: Keith Rizzi
Designers: Keith Rizzi, Lauren Sarnecky
Web developers: Rizco Design, Fulton St. Design
Client: Capital Printing Corporation
Contact: www.rizcodesign.com