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Identity

		21 Really Good Logos December/January 2009 V13N6 Top designers offer insight about what works—and what doesn't—in logo design. » More

		I Did It My Way (and probably shouldn't have) August/September 2008 V13N4 Experienced logo designers share their growing pains. » More

		The Branding Jungle August/September 2008 V13N4 Finding your way around the multitude of media. » More

		Making the Wrong Type Right April/May 2008 V13N2 What to do when font choices are made for you. » More

		Logo Designs: Year in Review April/May 2008 V13N2 Look and learn from some of the best identities from the year 2007. » More

		He Said, She Said: Marketing to the Sexes February/March 2008 V13N1 Think you understand the opposite sex? Brand consultancies specializing in gender-based marketing have unique and valuable insights to share. » More

		One Business, One Plan: Promoting Your Wares December/January 2008 V12N6 Now that Bead Girls Jewelry has an identity, it's time to spread the word. » More

		Re:Design Winners: Identity December/January 2008 V12N6 This trio of outstanding identity redesigns includes this year's Grand Prize winner, as chosen by our panel of distinguished judges. » More

		Re:Design Winners: Brochure December/January 2008 V12N6 A service line for expecting parents and a youth-oriented ministry both have redesigned brochures that are among this year's winners. » More

		Re:Design Winners: Websites December/January 2008 V12N6 Our trio of judges selected the best redesigns from hundreds of deserving entries. Here are the revamped sites that won recognition from our panel. » More

		Meet Your Match: Anatomy of a Product Launch December/January 2008 V12N6 Alexander Isley take a hair care line national for Elizabeth Arden Spas. » More

		One Business, One Plan: Eye-Catching Collateral October/November 2007 V12N5 Identity time: Business cards, invitations and other print materials complete Bead Girls' arsenal. » More

		Branding Builds Character August/September 2007 V12N4 Personas can lend iconic status to a brand; learn the six keys to successful character building. » More

		The Power of Personal Branding: Creating Celebrity Status with Your Target Audience August/September 2007 V12N4 Whether the brand is you or your client, your strongest asset is you—the person driving the business. » More

		One Business, One Plan: Next Goal: A Website August/September 2007 V12N4 Bead Girls' new site design offers easy navigation, clear organization and consistent branding. » More

		On the Brand Campaign Trail: What It Takes to Build a Great Campaign August/September 2007 V12N4 This just in: Branding still matters. » More

		Death of a Logo June/July 2007 V12N3 Is it time to pull the plug? How to spot the real signs—and design a replacement identity that won't age prematurely. » More

		Retail Renegades April/May 2007 V12N2 The brands Life Is Good and SmartsCo prove that how you begin life isn't necessarily how you'll end up. » More

		One Business, One Plan: The Girls Get a Makeover April/May 2007 V12N2 DG presents the process of designing a new logo for Bead Girls Jewelry. » More

		One Business, One Plan: Hobby Turned Habit February/March 2007 V12N1 Follow the design of Bead Girls' logo, marketing materials, website and more in this new series. » More

		Color Harmony: Logos October/November 2006 V11N5 Color plays a crucial role in the message and mood a logo communicates. Three considerations for employing color in logos will help you master the harmony. » More

		Exploring Judaica October/November 2006 V11N5 There are as many visual expressions of Judaism as there are interpretations of the faith itself. » More

		A Method to Marketing October/November 2006 V11N5 Thanks to a cutting-edge palette and packaging, Method is cleaning up in home care goods. » More

		The Bark Papers August/September 2006 V11N4 By evolving its visual style, The Bark magazine has managed to capture a growing audience. » More

		Designer, Heal Thyself June/July 2006 V11N3 Thinking of revamping your identity? Issues related to timing and positioning are critical to successful self-promotion. » More

		Self Help June/July 2006 V11N3 Who better to lead a redesign than those who know the brand best? Four in-house departments share their makeover strategies. » More

		Identifying Marks February/March 2006 V11N1 The Walker Art Center’s new identity system is a different kind of animal: It forgoes a logo in exchange for a kit of parts. » More

		Talking P.E.O. February/March 2006 V11N1 How does an organization introduce a new identity to the public? By first reassuring itself that “It’s OK” to change. » More

		Digital Brand Identity: Marketing's Great Equalizer February/March 2006 V11N1 The internet enables small businesses to use creativity and originality in place of big budgets. » More

		National Sensations December/January 2006 V10N6 High-profile sports identities have to connect emotionally with fans and be extendable across a variety of platforms. Here’s how one designer is mastering the market. » More

		Qpass Revival: in The Cards December/January 2006 V10N6 A wild and crazy card game helps a software company relaunch its brand to employees. » More

		Political Parties December/January 2006 V10N6 Designing for political and fundraising events has become a sustaining market niche for Washington, D.C.’s Design Army. » More

		Web Makeover: DynamicGraphics.com October/November 2005 V10N5 We put the emphasis on consistency, flexibility, and quality content in our redesigned website. » More

		Makeover: Vitamin Cottage, Take 1 June/July 2005 V10N3 A natural grocer is at home with its new identity. » More

		Makeover: Sweetwater County Events June/July 2005 V10N3 Icons help create a simple, yet graphically appealing logo. » More

		Makeover: Riverside Unified School District June/July 2005 V10N3 A logo gets back to its roots with a simple representation. » More

		Real-World Solutions: Heather Shelby Design April/May 2005 V10N2 A little elegance and a feminine touch add class to an identity system. » More