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Identity
April/May 2008 V13N2
What to do when font choices are made for you. » More
April/May 2008 V13N2
Look and learn from some of the best identities from the year 2007. » More
February/March 2008 V13N1
Think you understand the opposite sex? Brand consultancies specializing in gender-based marketing have unique and valuable insights to share. » More
December/January 2008 V12N6
Now that Bead Girls Jewelry has an identity, it's time to spread the word. » More
December/January 2008 V12N6
This trio of outstanding identity redesigns includes this year's Grand Prize winner, as chosen by our panel of distinguished judges. » More
December/January 2008 V12N6
A service line for expecting parents and a youth-oriented ministry both have redesigned brochures that are among this year's winners. » More
December/January 2008 V12N6
Our trio of judges selected the best redesigns from hundreds of deserving entries. Here are the revamped sites that won recognition from our panel. » More
December/January 2008 V12N6
Alexander Isley take a hair care line national for Elizabeth Arden Spas. » More
October/November 2007 V12N5
Identity time: Business cards, invitations and other print materials complete Bead Girls' arsenal. » More
August/September 2007 V12N4
Personas can lend iconic status to a brand; learn the six keys to successful character building. » More
August/September 2007 V12N4
Whether the brand is you or your client, your strongest asset is you—the person driving the business. » More
August/September 2007 V12N4
Bead Girls' new site design offers easy navigation, clear organization and consistent branding. » More
August/September 2007 V12N4
This just in: Branding still matters. » More
June/July 2007 V12N3
Is it time to pull the plug? How to spot the real signs—and design a replacement identity that won't age prematurely. » More
April/May 2007 V12N2
The brands Life Is Good and SmartsCo prove that how you begin life isn't necessarily how you'll end up. » More
April/May 2007 V12N2
DG presents the process of designing a new logo for Bead Girls Jewelry. » More
February/March 2007 V12N1
Follow the design of Bead Girls' logo, marketing materials, website and more in this new series. » More
October/November 2006 V11N5
Color plays a crucial role in the message and mood a logo communicates. Three considerations for employing color in logos will help you master the harmony. » More
October/November 2006 V11N5
There are as many visual expressions of Judaism as there are interpretations of the faith itself. » More
October/November 2006 V11N5
Thanks to a cutting-edge palette and packaging, Method is cleaning up in home care goods. » More
August/September 2006 V11N4
By evolving its visual style, The Bark magazine has managed to capture a growing audience. » More
June/July 2006 V11N3
Thinking of revamping your identity? Issues related to timing and positioning are critical to successful self-promotion. » More
June/July 2006 V11N3
Who better to lead a redesign than those who know the brand best? Four in-house departments share their makeover strategies. » More
February/March 2006 V11N1
The Walker Art Center’s new identity system is a different kind of animal: It forgoes a logo in exchange for a kit of parts. » More
February/March 2006 V11N1
How does an organization introduce a new identity to the public? By first reassuring itself that “It’s OK” to change. » More
February/March 2006 V11N1
The internet enables small businesses to use creativity and originality in place of big budgets. » More
December/January 2006 V10N6
High-profile sports identities have to connect emotionally with fans and be extendable across a variety of platforms. Here’s how one designer is mastering the market. » More
December/January 2006 V10N6
A wild and crazy card game helps a software company relaunch its brand to employees. » More
December/January 2006 V10N6
Designing for political and fundraising events has become a sustaining market niche for Washington, D.C.’s Design Army. » More
October/November 2005 V10N5
We put the emphasis on consistency, flexibility, and quality content in our redesigned website. » More
June/July 2005 V10N3
A natural grocer is at home with its new identity. » More
June/July 2005 V10N3
Icons help create a simple, yet graphically appealing logo. » More
June/July 2005 V10N3
A logo gets back to its roots with a simple representation. » More
April/May 2005 V10N2
A little elegance and a feminine touch add class to an identity system. » More
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