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New packages for creating type are capable and readily available, but all ulitmately rely on the talents of their users.
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October/November 2008 V13N5
While it may have a face, your type doesn't necessarily hold human characteristics. Here are some helpful hints to ensure your designs avoid typographic clichés.
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April/May 2008 V13N2
When faced with questions from an uninformed supervisor, you
may need to do a little hand-holding. Here is a fresh, baker’s
dozen answers to common typographic queries.
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April/May 2008 V13N2
As Beatrice Warde wrote, "Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas."
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February/March 2008 V13N1
Punctuation is a pause, a separation of thoughts, a gathering of ideas. It can be a bang or a whimper. Punctuation is a question asked—and a question answered.
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February/March 2008 V13N1
Designers need to understand the fundamentals of both type and web functionality, since they go hand in hand for developing and maintaining strong type online.
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December/January 2008 V12N6
Business cards and letterheads are part reference tool, part
promotion—and two of the most important design projects
you will work on. They create first impressions and
provide contact information, and they are
invaluable marketing tools.
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June/July 2007 V12N3
Technically, it is relatively easy to define a shape and "pour" the type into it. Aesthetically, however, it can be problematic.
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February/March 2007 V12N1
When it comes to typefaces—like potato chips and letters in
acronyms—one is rarely enough. Using more than one typestyle
can help invite readers into content, simplify textual relationships
and codify dissimilar information.
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April/May 2006 V11N2
Four designers discuss how they manipulated, tweaked, sketched, appropriated, and transformed letterforms into compelling and memorable imagery.
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April/May 2006 V11N2
Alternate characters can add zest to your type menu … but misused, they spoil the dish. Here’s how to apply them with taste.
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February/March 2006 V11N1
It may sound strange, but the best way to create typographic emphasis is to exercise restraint. These tools, applied with subtlety, will help your type stand out.
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December/January 2006 V10N6
The allure of hidden wealth, the mystery of lost masterpieces, the thrill of unique solutions: All these passions are combined in the pursuit of typographic treasures.
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October/November 2005 V10N5
Building a productive type library is a matter of being informed and organized. These guidelines will help you make versatile—and cost-effective—choices.
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August/September 2005 V10N4
While some print purists still think web typography is an oxymoron, you can create effective graphic communication by following a few simple rules.
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Feb/March 2005 V10N1
Basic approaches to typography, layout, and hierarchy that can help you assemble the pieces in a way that makes sense for your audience and your client.
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