Dynamic Graphics+Create Webcasts give you more "design ideas for the real world." Building on the issues' themes, these online seminars for graphic design professionals allow in-depth exploration and discussion of the design topics you care about. The webcasts complement the magazine with interactive presentations you can access right from your desktop, and a question-and-answer session following each presentation allows you to ask specific questions. Total running time for each webcast is approximately 60 minutes.
Questions? Consult our FAQ.
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Past webcasts are available on demand by clicking the registration links.
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Upcoming Webcasts:
Evolving Color Concepts:
An Update on Consumer Response
October 21, 2008, 1pm CDT
Leatrice Eiseman
In addition to creating attractive, evocative, readable and appealing messages, color in the marketplace must convey a mood that helps to persuade the public at large to become consumers—to induce then to respond in a positive way to the intended message. Join Leatrice Eiseman, color consultant to many industries, executive director of the Pantone Color Institute and director of the Eiseman Center for Color Information and Training as she shares her insights based on current color word association studies that are part of the research for her newest book,
Color: Messages and Meanings.
Presenter: Leatrice is a color specialist who has been called "America's color guru." Her color expertise is recognized worldwide, especially as a prime consultant to Pantone, Inc. She has helped many companies make the best and most educated choice of color for product development, logos and identification, brand imaging, web sites, packaging, point of purchase, interior/exterior design or any other application where color choice is critical to the success of the product or environment.
She heads the Eiseman Center for Color Information and Training and is also executive director of the Pantone Color Institute and edits the Ezine on the Pantone website. Lee is the author of six books on color. In addition to various other awards, Fortune Magazine has named her as one of the eight leading decision-makers in business for her work in color.
The Upside of In-House
December 16, 2008, 1pm CST
Glenn John Arnowitz, InSource
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Sponsored by  |
In-house design departments are finally starting to get some respect because companies are now recognizing the benefits of having a strong internal creative team and are leveraging those talents for profit, growth and success. And because design touches every department in a corporation, designers work on a wider variety of projects and have interactions with a broader range of people than anyone else in their company. Join Glenn John Arnowitz as he discusses the upside of working in an in-house design department and how to:
- build, grow and sustain your department
- stay motivated and inspired
- build successful client relationships
- create an effective workflow
- avoid burn-out and isolation
- staff your department
- justify your existence
- and identify where your team could be most effective.
Presenter: Glenn John Arnowitz is director of Creative Services at Wyeth, a research-based, global pharmaceutical company, where he manages an award-winning team of six designers. He has contributed articles to GD:USA, HOW Magazine, The Creative Group's eZine and his department was featured in the book, Bringing Design In-House, published by Rockport Press. Glenn has spoken at the HOW Design Conference, the InHOWse Designer Conference, the Parenting Publishers of America Conference and the Thinking Creatively Conference at Kean University. As cofounder of InSource (www.in-source.org), Glenn is passionately committed to helping in-house creatives achieve design excellence and recognition within their companies and the business community. |
2008 On Demand Webcasts:
Web Design Trends for '08
The web is growing towards maturity and becoming a huge gong show, all at the same time. It has become such a wide medium that there are trends large and small—some for you, some for me, even some for our parents. In this talk, we'll take a look at some of the more interesting trends—some widespread, some obscure.
Presenter: Nate Smith began his career at Juxt Interactive before moving onto The Attik in San Francisco, where he helped launch the Scion brand for Toyota. He then founded The Vacuum Design (www.vacuumsucks.com), where he plays centre ice—making pretty pictures for the likes of ESPN, Pepsi, Snickers, Puma and Nike. In 2006, he was named Designer of the Year at the CNMAs.
A Type Design Process
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Sponsored by |
Since the advent of the personal computer, typefaces—or "fonts"—have moved increasingly into the public consciousness and more people than ever before are making some of the typographic decisions which designers have made for decades. A look into one type designer's process reveals not only the optical and strategic considerations that go into the design of type, but also provides graphic designers and type users with a "behind-the-scenes" tour which can inform their own design process.
Presenter: Mark Jamra is a type designer, typographic consultant and associate professor at Maine College of Art. He has designed and produced typefaces for over 20 years and is the founder of TypeCulture, a digital type foundry and academic resource. Mark also designs books, creates documentary films and is a partner in a collective of communication designers in Portland, Maine. His lettering and typefaces have been in numerous exhibitions and have received recognition from the Type Directors Club and the Association Typographique Internationale. |
Going Solo: How to Start (and Keep) Your Own Design Business
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Sponsored by |
You're ready: It's time to go out on your own! Be your own boss! Operate your own firm! Get inspired (and avoid a few pitfalls) with our advice on how to start your own design business. From office supplies and office spaces to software and hardware, from legal options and insurance, to keeping yourself motivated, we'll show you what it takes to launch and grow your business.
Presenter: Stefan G. Bucher has been the man behind 344 Design since 1998. He has impressive clients, merciless eyes and strong opinions. You can see his work at 344design.com and at dailymonster.com. |
Launching an Identity
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Sponsored by  |
The designer as critic is emerging—evident in the many blogs and podcasts. Schools are creating programs for design criticism. So how do you know when an identity will work? In this webcast, we'll provide you with the pitfalls to avoid and the resources to make your logo launch a success.
Presenter: Bill Gardner is president of Gardner Design and has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, among others. Gardner Design is a multidisciplinary design firm with an emphasis in Corporate Identity and Brand Development. His work has been featured in many magazines and exhibits world wide, and he is the founding president of the American Institute of Graphic Arts (AIGA) Wichita chapter and the creator of LogoLounge. |
2007 On Demand Webcasts:
| Designing for the Mobile User | Sponsored by  |
Life is mobile. Our digital experiences move with us into new contexts as we listen to music in line at the bank, watch TV on the train or send project updates from a vacation spot. These new mobile contexts (and the devices and technologies that drive them) require new design thinking and solutions. As a specialist in the field of mobile user experience, Punchcut cofounder Jared Benson will offer critical insights into how design can improve these experiences and better integrate them into our lives. |
Presenter: As a specialist in mobile user interface and interaction design, Jared Benson, executive creative director, oversees the design practice for Punchcut, a leading mobile user interface design and development company.
Jared Benson responds to viewer questions ...
| Open Up to OpenType |
Sponsored by |
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| Why all the buzz about OpenType? Is this groundbreaking, new font format all that it is cracked up to be? Ilene Strizver explains, demystifies and demonstrates this "smart" new font technology and shows how designers can get the most out of its features.
Presenter: Ilene Strizver, founder of The Type Studio, is a typographic consultant, designer, writer and educator specializing in visual communication. Her book, Type Rules! The Designer's Guide to Professional Typography, has received accolades from the type and design community. Visit www.thetypestudio.com for more information. |
Ilene Strizver responds to viewer questions ...
| Don't Pimp My Brand |
Sponsored by  |
We speak of brands as though they were tangible—"being true" to them or "protecting" them—because a brand identity really is something of substance. Keeping this in mind, what approach should a designer take when the client decides it's time for a visual makeover? Is it ever acceptable to completely start over, or should there always be some tie to the past? What steps will help ensure a successful rollout of the new look?
Presenter: Sheree Clark is managing partner of Sayles Graphic Design in Des Moines, Iowa; an author and speaker on organizational and business issues; and owner of Art/Smart Consulting, which provides self-promotion and business strategies to creative professionals. |
Download the presentation slides (16.1MB zip)
Sheree Clark responds to viewer questions ...
| Project Management Basics for Designers |
Sponsored by  |
Design firms are challenged to produce great work that's also on time and within budget. In this webcast you'll discover the secrets of successful projects from start to finish—from initiation through planning, execution, control and completion. You'll gain useful insights into the role of the project manager and key management differences between small and large projects.
Presenter: Shel Perkins is a designer, educator and consultant with 19 years of experience in managing the operations of leading creative firms in the U.S. and the U.K. His book, Talent Is Not Enough: Business Secrets for Designers, was recently copublished by New Riders and AIGA. Learn more at www.talentisnotenough.com. |
Download the presentation slides
| Color Management in Print & Internet Workflows |
Sponsored by |
First, you'll learn how to set up all the applications in Adobe Creative Suite to utilize color management. Next, you'll discover how to view and print colors accurately across multiple creative workflows, and get acquainted with the relevant components of an ICC-based color management system (CMS) and where they're installed in your Macintosh or Windows system. Then, find out how to handle prompts and alerts when opening files with profiles and use profiles to soft-proof output to various media including internet publishing ... and save your file in the correct format for the final medium. We'll also cover an overview of PDF technology in a print workflow.
Presenter: Rita Amladi is the owner of Orion Arts & Communications, a digital imaging training and consulting company. She is a Certified Technical Trainer and an Adobe Certified Trainer for Photoshop. Visit her site at www.orionac.com. |
Download the presentation slides
Rita Amaldi responds to viewer questions...
25 Death-Defying Design Principles for Direct Marketing ... in 25 Minutes
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Sponsored by |
In this fast-paced webcast, you'll see the visual elements of persuasion and moments of truth that trigger response. You'll learn about specific changes (often minor) you can make to improve response significantly. And you'll hear the latest research on design approaches that work. This is one practical session that's focused on helping you evaluate creative content with innovative insight.
Presenter: Sandra J. Blum brings experience in direct marketing, advertising and marketing communications to her highly rated sessions. Clients have included The Atlantic, AC Nielsen, Harlequin, the IMF, National Geographic Society, Pitney Bowes, Smithsonian and Tufts. Author of Designing Direct Mail That Sells, Sandra writes the Marketing Matters column for Dynamic Graphics magazine. |
Download the presentation slides
Sandra J. Blum responds to viewer questions...
